Building a Market PDF
By:Richard Harris
Published on 2012-08-27 by University of Chicago Press
Each year, North Americans spend as much money fixing up their homes as they do buying new ones. This obsession with improving our dwellings has given rise to a multibillion-dollar industry that includes countless books, consumer magazines, a cable television network, and thousands of home improvement stores. Building a Market charts the rise of the home improvement industry in the United States and Canada from the end of World War I into the late 1950s. Drawing on the insights of business, social, and urban historians, and making use of a wide range of documentary sources, Richard Harris shows how the middle-class preference for home ownership first emerged in the 1920s—and how manufacturers, retailers, and the federal government combined to establish the massive home improvement market and a pervasive culture of Do-It-Yourself. Deeply insightful, Building a Market is the carefully crafted history of the emergence and evolution of a home improvement revolution that changed not just American culture but the American landscape as well.
This Book was ranked at 32 by Google Books for keyword How to home Improvements Small Homes Cottages novel.
Book ID of Building a Market's Books is e8gh83Uu5SQC, Book which was written byRichard Harrishave ETAG "sfp/u9UJD9s"
Book which was published by University of Chicago Press since 2012-08-27 have ISBNs, ISBN 13 Code is 9780226317663 and ISBN 10 Code is 0226317668
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "431 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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